Content is a critical part of the modern marketing strategy. The more relevant and compelling the content you provide potential customers, the more likely they are to eventually select your products and services.
Regardless of where people are in the buying cycle, they are looking for information—they want answers. Whether they’re comparing product features or looking to solve a specific challenge, your goal is to meet their needs in a way that educates and inspires action.
Over the years we’ve learned how to cost-effectively leverage content to quickly out-perform our clients’ competitors. It is in strategic areas like content marketing that experience makes the difference.
Social Media Marketing
Social Media Marketing is a general term encompassing all marketing activities across social media platforms—from Facebook to LinkedIn and Pinterest to Twitter.
The advantages of using social media as part of an integrated communication and marketing strategy are numerous. Beyond being able to reach new audiences, the biggest benefit is the ability to authentically connect and communicate with your audience.
When working with an experienced SMM expert, it becomes increasingly likely that you can engineer the type of remarkable content people share and talk about.
When people share your content with their network, your message is amplified and becomes increasingly effective.
As your business grows it can becomes more difficult to develop relationships with potential customers. Through marketing automation we are able to nurture visitors, building increasingly deeper and more meaningful interactions with everyone who is interested in your products and services.
Marketing automation is the great equalizer for businesses of all sizes, allowing you to keep your customers (or potential customers) deeply engaged through meaningful and ongoing communication that resonates and influences. These days, marketing automation is a must-have for any competitive business.
Smartphone usage has surpassed that of desktop and laptop and over 54 percent of smartphone users check email on their phones multiple times every day. This means that high-value or remarkable content will likely be seen or acted on.
Email marketing is an easy, low-cost tool to incorporate into a broader marketing strategy, and is often referred to as the ‘glue’ of a cohesive marketing strategy.
Unlike having to pay to promote a tweet or Facebook post, you have free access to your email subscribers. Within the rules outlined in Canada’s Anti-Spam Legislation (CASL), you are in control of how you communicate with an audience that has already opted-in.
Feature Download: Beginner's Guide to Email Marketing
How to execute and measure successful email marketing campaigns