Digital Marketing

Email Marketing

Smartphone usage has surpassed that of desktop and laptop and over 54 percent of smartphone users check email on their phones multiple times every day. This means that high-value or remarkable content will likely be seen or acted on.

Email marketing is an easy, low-cost tool to incorporate into a broader marketing strategy, and is often referred to as the ‘glue’ of a cohesive marketing strategy.

Unlike having to pay to promote a tweet or Facebook post, you have free access to your email subscribers. Within the rules outlined in Canada’s Anti-Spam Legislation (CASL), you are in control of how you communicate with an audience that has already opted-in.

Feature Download: Beginner's Guide to Email Marketing

How to execute and measure successful email marketing campaigns