Smartphone usage has surpassed that of desktop and laptop and over 54 percent of smartphone users check email on their phones multiple times every day. This means that high-value or remarkable content will likely be seen or acted on.
Email marketing is an easy, low-cost tool to incorporate into a broader marketing strategy, and is often referred to as the ‘glue’ of a cohesive marketing strategy.
Unlike having to pay to promote a tweet or Facebook post, you have free access to your email subscribers. Within the rules outlined in Canada’s Anti-Spam Legislation (CASL), you are in control of how you communicate with an audience that has already opted-in.