Video is a powerful way to quickly communicate a lot of information in an engaging and memorable way. As it relates to digital marketing, landing pages that include a video have shown to increase visitor conversion rates by up to 79 percent!
According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets. [Source: Huffington Post]
As Mike Henry (CEO of Outrigger Media) perfectly summed up “We’re operating in a world where one good video can lead to a massive social following.”