You could have the best looking website in the world, but if potential customers can’t find you on the internet, you do not exist. You also can’t afford to get Search Engine Optimization (SEO) wrong as it can easily have an exponentially negative impact on your business.
If an agency promises your company first page Google rankings in a few weeks, our advice is to run… fast. With Google updating their search algorithm roughly 500-600 times per year, agencies will not outsmart the algorithm. If Google suspects you’re trying to cheat, your punishment could be digital death—they will make you disappear.
Over the years, Google and other search engines have invested billions of dollars to enhance the user experience to ensure that people find the most relevant results for their searches.
To help our clients future-proof their businesses and maximize online Return on Investment (ROI), we employ an SEO methodology developed with our global partners that aligns with Google’s recommended best practices. This new methodology is called AdaptiveSEO™ and it is designed to adapt to the evolving and sometimes unexpected changes in search algorithms.
Paid Search Advertising
Using Paid Search, we can identify people who are looking for your products or services and immediately connect them with your business. When you know the intent of someone searching the internet, you have an opportunity to provide the exact information they need to take action.
Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location to previous search behaviour. Leveraging Paid Search gives you instant access to your ideal customers.
Are you a non-profit organization? Ask us about Google Ad Grants! If you qualify, Google could give you up to $10,000 USD of in kind advertising every month from AdWords. Pondstone can manage the application process and maximize the effectiveness of your campaigns.
Display Advertising enables you to easily and strategically place effective banner advertising throughout your customer’s sales journey. Smart Display Advertising influences consumer behaviour and decisions.
The platforms used by advertisers to set their campaigns and buy ads are called Demand Side Platforms (DSPs). DSPs have revolutionized how marketers access and leverage Real-Time Bidding (RTB) in the display advertising ecosystems. We can now effectively reach your customers anywhere on any platform, efficiently and cost-effectively—following them around the web. We can effectively target them with appropriate messaging based on real-time criterion, from geo-targeting (where they are) to the device they are using (e.g. mobile).
DSPs provide a new level of cross channel analytics never seen before, giving companies the intelligence they need to monitor performance while achieving their business growth objectives. Using a WSI DSP to manage your display advertising, Pondstone will help scale your marketing activities and deliver exponential results.
Consumers are smarter and more informed than ever before. They scour the internet for reviews, check out your main competition and maybe even competitors you didn’t know you had. The key to success is getting consumers back to your site after they’ve completed their research.
What if we told you that there’s a way you can entice previous visitors to return to your website? In this video we examine 4 reasons why you should consider remarketing.