Social Media Marketing is a general term encompassing all marketing activities across social media platforms—from Facebook to LinkedIn and Pinterest to Twitter.
The advantages of using social media as part of an integrated communication and marketing strategy are numerous.Beyond being able to reach new audiences, the biggest benefit is the ability to authentically connect and communicate with your audience.
When working with an experienced SMM expert, it becomes increasingly likely that you can engineer the type of remarkable content people share and talk about.
When people share your content with their network, your message is amplified and becomes increasingly effective.
Video is a powerful way to quickly communicate a lot of information in an engaging and memorable way. As it relates to digital marketing, landing pages that include a video have shown to increase visitor conversion rates by up to 79 percent!
According to Syndacast, 74 percent of all Internet traffic in 2017 will be video. Not only that, studies show that using the word “Video” in the subject line of an email can increase open rates by 19 percent, click-through rates by 65 percent and reduce un-subscribers by 26 percent. According to Twitter, videos and photos get the most retweets. [Source: Huffington Post]
As Mike Henry (CEO of Outrigger Media) perfectly summed up “We’re operating in a world where one good video can lead to a massive social following.”
Smartphone usage has surpassed that of desktop and laptop and over 54 percent of smartphone users check email on their phones multiple times every day. This means that high-value or remarkable content will likely be seen or acted on.
Email marketing is an easy, low-cost tool to incorporate into a broader marketing strategy, and is often referred to as the ‘glue’ of a cohesive marketing strategy.
Unlike having to pay to promote a tweet or Facebook post, you have free access to your email subscribers. Within the rules outlined in Canada’s Anti-Spam Legislation (CASL), you are in control of how you communicate with an audience that has already opted-in.