Social Media Marketing
Social Media Marketing (SMM) is a general term encompassing all marketing activities across social media platforms, including Facebook, LinkedIn, Twitter and Instagram.
The advantages of using social media as part of an integrated communications and marketing strategy are numerous. Beyond being able to reach new audiences, the biggest benefit is the ability to authentically connect and communicate with your audience.
Working with an experienced SMM expert helps you produce the kinds of remarkable content that people share and talk about.
When people share your content with their network, your message is amplified and becomes increasingly effective.
Smartphone usage has surpassed that of desktop and laptop and over 54% of smartphone users check email on their phones multiple times every day. This means that high-value or remarkable content is more likely to be seen or acted on.
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Email marketing is an easy, low-cost tool to incorporate into a broader marketing strategy, and is often referred to as the ‘glue’ of a cohesive marketing strategy.
Unlike having to pay to promote a tweet or Facebook post, you have free access to your email subscribers. Within the rules outlined in Canada’s Anti-Spam Legislation (CASL), you are in control of how you communicate with an audience that has already opted-in.