In a recent survey, 46 percent of marketing professionals said that proving Return on Investment (ROI) on marketing activities was one of the greatest challenges they faced in the boardroom.
Businesses need insights and data beyond website performance—they need to understand how their marketing strategies and tactics impact the entire customer journey at the various conversions points throughout the sales funnel.
Using full-stack digital marketing analytics, Pondstone provides a powerful set of capabilities that compare cross-platform performance (e.g. social media, website, blogging, email marketing, etc.) helping clients determine the true ROI and impact of their marketing activities. This approach also allows us to diagnose deficiencies in marketing channels so we can adjust tactics to better align with the broader marketing strategy and objectives.