INFORMATION WE COLLECT FROM YOU
This is information we receive from you by filling in forms on our site or by corresponding with us by phone, e-mail or otherwise. It also includes information you provide when you subscribe to our newsletter or when you report a problem with our site. The information you give us may include your name, address, e-mail address, phone number, financial and credit card information.
THE 10 PRINCIPLES OF PRIVACY
The following principles, developed by the Canadian Standards Association, form the basis of Pondstone Digital’s fair information practices and outline our commitment to protecting your privacy.
Every Pondstone Digital employee is responsible for maintaining the confidentiality of all information to which they have access. Our employees are informed about the importance of privacy and receive ongoing updates on privacy related policies.
Identifying Purposes: Why We Collect Information
Should we need to collect personal information from you, we will identify the purpose for the collection at or before the time we collect it. We will only collect the information needed to fulfill the purpose we have identified and for no other purpose. If we wish to use your information for any other purpose we will obtain your consent.
We ask for your personal information in order to meet your service and product needs, as well as to establish a lasting relationship with you as your quality digital marketing service and product provider.
The information we ask for depends on which services you require from us. For example, we may request your personal information to:
- send you information that you have requested,
- provide you with a specified service,
- better understand your needs,
- provide you with information and offers on our products and services,
- comply with law.
Pondstone Digital seeks your consent to collect, use or disclose your personal information at the time of collection or in advance. We have taken steps to ensure that our language is clear and understandable so that you know why we are collecting your information and how we will use it. Please note that under certain legal and medical circumstances it may be impossible or impractical to obtain an individual’s consent.
Consent may be expressed in writing or it may be implied in the circumstances. In addition to writing, your consent may also be expressed verbally or electronically.
In deciding what form of consent is appropriate, we will consider the type of personal information we need, its use, any necessary disclosures, the type of customer contact that is involved and applicable legislation.
In general, you can choose not to provide us with some or all of your personal information at any time. However, should you make this choice we may not be able to provide you with the service or information that you requested or that could be offered to you. Upon request we will explain your options of refusing or withdrawing consent to the collection, use, and disclosure of your personal information.
Pondstone Digital does not collect personal information indiscriminately. Rather, we limit our collection of personal information to only what is necessary for the purpose we have identified. We employ fair and lawful means in the collection of personal information.
Limiting Use, Disclosure and Retention Accuracy
Pondstone Digital will use or disclose your personal information for the purpose for which it was collected, except with the consent of the individual or as required by law.
There are some instances in which we may be required to disclose your personal information as part of Pondstone Digital conducting its business in the ordinary course; this includes, for example, external suppliers and distributors. When we hire other organizations to provide support services, we will require them to conform to our privacy standards.
We will retain personal information only for as long as required to fulfil the identified purpose. Once your personal information is no longer required, it will be destroyed or made anonymous.
At Pondstone Digital, we endeavour to keep our personal information holdings complete, up-to-date and accurate. While we do our best to ensure our information is accurate, we do rely on individuals to inform us of any relevant changes in their personal information. Should you discover, upon review of your personal information, that amendments are required, please advise us. If the requested change is accepted, the personal information will be modified in accordance with your request as soon as possible and you will receive a copy of the amended portion of the record.
When a correction or amendment has been made to a personal record, Pondstone Digital will, where appropriate, send a copy of the correction to any persons or organizations that have access to the information in question.
If the requested change is not accepted, you will be notified in writing that the change will not be made. You will be given an opportunity to submit a statement concerning the dispute which will be maintained along with the disputed information for as long as we retain that information. Where appropriate, third parties who have received the disputed information will also receive a copy of the statement of dispute.
Safeguards: Protecting Your Information
We employ appropriate safeguards to make certain that your personal information is protected from loss or theft as well as from unauthorized access or disclosure.
The nature of the safeguards and level of protection will depend on the sensitivity of the information in question and incorporates physical security measures (locked doors and file cabinets), organizational controls (visitor sign in and employee identification cards), and technological tools (computer passwords and encryption).